Social media for business - from total beginner to real expert. A 2 part workshop.

Social media is becoming a must for both B2B and B2C companies. Are you already taking advantage of this low cost marketing and customer service tool, or are you being left behind? 

• Global social media usage is increasing 82% year on year.

• What you say on social media (and how you say it) is more influential than what you have on your website.

• The heaviest social media users spend the most online, on both virtual and real-life products and services.

• Dell computers have made over $4million in sales from Twitter alone.

• You have to be where your customers are – and they're on social media platforms like Facebook, Linkedin, Twitter and Foursquare.

• 19% of all Tweets are about customer service.

• Customer service is the fastest growing use of Twitter – which means customers are starting to expect to converse with their favourite brands and service providers on social media.

• AT&T, Nokia, and Samsung have at least 15 Twitter accounts each - mostly for customer service.

Watch this video for more facts about the impact of social media

 This 1-day workshop will take you from total beginner to real social media expert. The day is split into 2 sessions - beginners in the morning, and advanced in the afternoon.

You are welcome to attend one, or both, sessions, and there is a discount available if you book both sessions at the same time.

Beginners session - 9am til 1pm

You should attend the beginners session if you:

• Are aware of the buzz around facebook, Twitter, blogging and the rest, but are confused about how you can use them to your advantage.
• You have struggled to sign up for the different networks, and maybe don't know which ones to choose.
• Signed up for one or more networks, but haven't set up your profile or started connecting with your clients yet.
• Are unsure what sort of content you can add that people will want to read.
• Don't know how to attract visitors, friends, and followers to your social media accounts.

At the end of the beginners session you will have:

1. Set up your profiles on Twitter and Linkedin, and have created company pages for Linkedin and facebook.
2. Customised those profiles to fit your brand, including logos, colours, and backgrounds.
3. Written your first 10 tweets and your first 5 facebook page updates.
4. Invited 20 people to connect with you on each network.
5. Selected the perfect social media icons to add to your website.
6. Created an email signature that includes your social media links.

Advanced session - 2pm til 6pm

You should attend the advanced session if you:

• Are already using social media for business, but don't know how to integrate it with your other marketing strategies.
• Feel like running your social media profiles is taking up too much of your time and you want to manage it better.
• Are depressed because only your Mum is following you on Twitter.
• Want to be able to measure the impact that social media has on your business but don't know where to start.

At the end of the advanced session you will have:

1. A social media strategy for your business.
2. Acconts with 3 FREE social media management and automation tools, and an understanding of how to use them.
3. A clear plan to build your community via social media.
4. Designed a set of 4 promotions to run on different social media networks over the next year.
5. Created your own Twitter hashtag.
6. An understanding of how to integrate images, audio and video into your social media campaigns.

About your tutors:

Keren Lerner is the founder of Top Left Design. She is an experienced web designer and online marketer, and has been creating custom social media profiles for her clients, and training business owners in social media for the last 2 years.

Tamsin Fox-Davies is London's small business marketing mentor. She specialises in teaching low cost marketing techniques, particularly using online and social media methods.

FAQs:

I am a beginner, but I want to get to advanced stage, can I do both sessions in the one day?

Yes - this course has been designed exactly that way. To take you from total beginner to expert in one day.

Do I have to do anything before the course date?

Yes - you will be sent some simple homework by email to complete before the workshop date. Don't worry - you will get simple to follow instructions.

I don't know whether I am an advanced student or not. What are the requirements?

If you are an advanced student, you will already have profiles on the major social networks, and be using them to some extent. You will understand the lingo (fanpage, tweet, follower, friend, hashtag, etc), and you will probably have more than 100 twitter followers and 30 facebook fans.